kellogs

No, that is not a Halloween disguise or temporary tattoo on the corn flake cereal icon.  Rather, in an effort to maintain its corn flake brand identity, Kellogg’s is going slightly above and beyond to set itself above second-rate flake manufacturers.  The potential plan, or should I say, boondoggle, it to literally give each flake an etched seal of approval so that people know what they are eating.  As explained by Kellogg’s lead food technologist (doesn’t that sound delicious):

“In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn flakes. We want shoppers to be under absolutely no illusion that Kellogg’s does not make cereal for anyone else. We’re constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer.”

The fact that someone actually thought it would be a good idea to burn the Kellog’s name onto each flake is mind-boggling.  I can’t even imagine how they would physically do this, or the poor soul that would have to QC the stamped product.  And you know it is only a matter of time before there is a typo.  And the taste?  I love burnt etchings on all my food.  Overall, I haven’t heard an idea quite this good since food pioneer Clark W. Griswold’s non-nutritive cereal varnish.  Legendary.

H/t to Paste for the info.

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JT

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4 Responses

  2. ryecob

    Mars has done this for years with M&Ms. And don’t forget CBS’s EGG-vertising stunt.

    Reply
  3. Hillary

    That reminds me of a photo credit on a picture so no one can steal it.

    Sounds like WAYYY too much effort on Kellogg’s part. Every cornflake? Oy…

    Reply
  4. Alyse

    Candy is one thing, it’s basically plastic already. Cereal, however, isn’t supposed to remind you of junk food.

    Reply

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