Colgate Uses Pizza Box Images to Promote New Toothpaste

This is an interesting, bizarre and kind of gross use of imagery to hawk a new product. To promote its new “night” formula of toothpaste in France, Colgate paid some local pizzerias to turn the inside of pizza boxes into a giant mouth and tongue, along with a plug for Colgate. Yummy. I know I like seeing a giant image of the inside of someones mouth when I’m about to eat a slice of pizza.