Discontinued Foods Bracket: Snapple Elements vs. Fruitopia

Voting on this match-up is closed. Fruitopia (65%) stuns Snapple Elements (35%).

Snapple Elements were released in 1999 to seemingly great success. The SVP for Snapple was quoted in 2000 as saying, ”The success of the Elements line has topped even our highest projections, with sales for the first twelve months expected to exceed five million cases, it is the most successful new product launch in the history of premium beverages.” What started with four flavors was expanded to six in 2000, but by the middle of the decade the line had been discontinued completely.

Fruitopia was created by Coca-Cola in 1994 and was intended to compete with Snapple and other increasingly popular fruit flavored beverages. In 2003 it was discontinued in the United States, although it still lives on in Australia & Canada as a juice brand.