Author Eick

Not in my opinion necessarily, but based on the research of IAG Research who track all prime-time commercials daily on all broadcast and major cable networks. They measure the "recall score" of different...

That's the name of a recent column by the ever-thoughtful George Will. But first, a few facts from the column that I found interesting: - In 2007 the company had revenues of $23 billion - Breakfast now...

Nine days ago I noted that the winning video for Kraft's Happy Sandwich campaign featured a sandwich looking at his genitals. The damage on that front is done, as the choice of a video winner has...

Heard of Batter Blaster? It's the latest product of convenience for America's time strapped consumer. It's pancake and waffle batter...in a can. No more messy prep work or clean-up when you want pancakes,...

So Good colleague Erin Zimmer reviews the hamburger, served on a Challuh bun, at Eric Ripert's new DC restaurant, West End Bistro. Candy Addict reviews Snickers Nut 'n Butter Crunch. Endless Simmer...

Bet you didn't know that sales of booze and mixed drinks were more than beer did you? I know I didn't. But in an article titled, "Beer closing in on cocktails as drink of choice" MSNBC reports: "After years...

Yes, says Never Bashful With Butter, who whips up a batch, and provides a recipe for, Bacon Chocolate Chip Cookies with a maple cinnamon...

Yep, that's right. Champagne. In a can. Paris Hilton was in Berlin 2 weeks ago to promote the European launch of her new canned champagne, called Rich Prosecco. The product will be officially released in the...

If it seems like I write about Burger King's advertising campaigns a lot, it's because I do.  They clearly do not shy away from the cutting edge advertising tactics that catch the attention of...

For their most recent ad, Pizza Hut decided to compile a bunch of clips of the candidates from Presidential debates, including Dennis Kucinich talking about UFO's and Ron Paul talking about prices coming down....