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Conan Knows Holiday Food

Nothing says the holidays more than smashing a candy cane or drowning yourself in egg nog – all in super slow-mo. Check out the video from last week’s Conan. http://youtu.be/bRRjyNs1irU Also, take...
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Maple Pecan Pie Wows

Guess who put on their baking hat over the holidays? Thanks to long-time friend of So Good, The Bitten Word, I was inspired to make something that was right up my alley. Sweet? Yes! Pie? Yes! Maple? Heck...
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PETA Misses Mark With Raunchy Ad

Everybody knows that PETA is (mostly) a bunch of nut balls aimed at raising their profile though outlandish antics. So Good has previously chronicled their work in a rejected Super Bowl commercial from a...
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Chipotle Sits Well With Romney

The day before last week’s first presidential debate in Denver, Mitt Romney left his warm, protective cocoon in order to be among the teeming masses and get some lunch. Like John and Jane Q. Public, he went...
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Oreo Old, But Still Hip

As you likely know from the marketing campaigns and So Good reporting, the well-known Oreo cookie, and winner of our Snack Madness tournament, is celebrating its 100th birthday this year. What you might not...
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Brand Uses Bacon to Power Trip

As I read this past week, Oscar Mayer is backing one of the more interesting social media/viral/guerilla marketing campaigns that I have seen recently. In case you haven’t heard of the Great American...