Author JT

Domino's Pizza is not adverse to change. On Tuesday, a few years after rebooting their pizza-making process, the once-king of pizza delivery announced some dramatic changes to their overall brand. Not...

Sometimes food offers more than just a meal. I receive a weekly parcel of local produce, and among the contents of a recent delivery was a lovely bunch of fresh carrots you see below. While going through...

In April, pizza purveyor Domino’s launched a line of “artisan” pies to reposition the company as slightly more chic, with an emphasis on its quality ingredients. During that month, So Good reviewed one...

In advertising, a great catch phrase can make or break a product. Everyone knows Lay’s “Betcha can’t eat just one,” “Got Milk?”, and the pervasive “It’s Miller Time!” – because they...

By now we have all heard of Mayor Bloomberg's proposed idea of banning the sale of sodas in excess of 16 ounces in New York City. Regardless of what you think of the notion, it has certainly become fodder for...

We found the ultimate Starbucks secret menu - it's so amazing! Yesterday, formerly talented NFL wide receiver Chad Ochocinco (née Johnson) reported on Twitter that his rental Escalade was...

What could be better than getting a foul ball at a major league baseball game? In my opinion, not very much. But, what happens if said ball winds up in your beer? You might be a reasonable person and take...

Quick – which US states are the only ones not to sell booze on Sundays? Utah? Nope. North Dakota? Not even close. How about Indiana and Connecticut being the two remaining islands of purity… but...

Watch out ketchup – Hidden Valley is coming for you. In a new, straight-forward marketing campaign, the purveyor of the famous ranch dressing is taking the ubiquitous condiment head on. As you can see...

Maybe PepsiCo should stay away from branding makeovers. You think they would have learned their lesson after the Pepsi logo change back in 2008, at a reported cost of over $1 million on design alone – and in...